Yet, the stakes couldn’t be higher. A business begins with a name — the cornerstone of company identity that shapes branding, company tone and first impressions. Whether you’ll be name-brainstorming yourself or have hired a branding firm, here are a few tips to help you pick the rig
ht name for your new business.
1. Set the tone. Your business name sets the tone for all that follows. Think about what’s important to you and your business. What’s the first thing you want a customer to think in regard to your business? For example, a young company breaking into the financial advising field may be more concerned about credibility, and thus forgo the edgy, attention-grabbing name. Your own tone can be playful or academic, edgy or professional. Just make sure it reflects what your business is and what you want it to be in the future.
